“TomTom’s blood now also runs blue”

~ Let Victor Matfield tell you ‘you’ve reached your destination’ or allow a convincing

Morné Steyn to navigate you to the nearest golf course ~

South Africa, Johannesburg, 19 March 2010 – TomTom has launched a limited edition TomTom Start with the

famous South African rugby team Blue Bulls from Pretoria.

The 5 Blue Bulls Players being showcased are:

• Akona Ndungane
• Francois Hougaard
• Pierre Spies
• Morne Steyn
• Victor Matfield

The Blue Bulls TomTom are a limited edition and will only be available at the following retailers:

• Makro
• CelluCity
• Allisom
• Agrinet

 The world’s leading provider of navigation solutions and digital maps has launched this special TomTom Start

with an official licensed Blue Bulls start skin™, Blue Bulls pouch, Road to Victory DVD and Blue Bulls start up and shut down screens.

 “Your ‘Bull’ will never leave your side,” says Joost Jetten Vice President of Sub Sahara Africa. “You can feel like a champion as your

 Blue Bulls idol navigates you to your favourite destination – ensuring your trip is fun, safe and on time.”

 The device comes pre-installed with five Blue Bulls players’ voices: Blue Bulls captain -and the man of many women’s dreams -

Victor Matfield; Morné Steyn; “The Twin” Akona Ndungane; the youngest player ever to play for the Blue Bulls, Pierre Spies; and

Francois Hougaard. Each will be able to navigate you to his own favourite point of interest that also comes pre-loaded on the device.

 The TomTom Blue Bulls device is very easy to use and has all the quality features you’d expect from TomTom, making it the ideal device

to help navigate your way from rugby matches to braai’s.

 TomTom understands the passion that drives the Blue Bulls supporters. Featuring a simplified interface with only two start-up icons

and semi-integrated EasyPort™ mount, this exclusive Blue Bulls device is not only functional and safe – it’s a great way to ensure you

reach your destination feeling like a champion.

The Blue Bulls package will be available from the end of March 2010 at selected retail stores nationwide, Makro, CelluCity,

Agrinet and Vodacom, retailing at R 1799.00. For more information visit TomTom’s website, click here.

About the TomTom Blue Bulls device

 Easy to use

• Plug and Go – no installation needed, just plug in and tap the touch screen
• Simplified menu – two simple buttons: ‘Plan route’ and ‘Browse map’
• Lightweight (128g) device with a 3.5” screen and semi-integrated EasyPort™ mount that folds neatly onto the back

        of the device, making the device simple to remove and carry .

• Clear voice instructions
• Select from five pre-loaded Blue Bulls voices

 MapShare™

• Map Share technology – share thousands of free map corrections with TomTom users every day

 Enhanced safety

• Realistic visual instructions – uses replicated road signs, making them easier to follow
• High quality speaker – for voice instructions at an adjustable volume
• Help Me! menu – provides direct access to emergency numbers and directions to the nearest emergency service providers

 Accessories Available

• USB car charger

 Packaging Includes

• Blue Bulls skin cover and matching Blue Bulls carry bag
• Road to Victory DVD

 About TomTom N.V.

TomTom N.V. is the world’s leading provider of location and navigation solutions. TomTom N.V. has over 3,000 employees working in four

business units – Consumer, Automotive, WORK and Licensing (Tele Atlas).

TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include

all-in-one navigation devices which enable customers to navigate right out of the box; additionally, independent research proves that

TomTom products have a significant positive effect on driving and road safety.

The business unit Automotive develops and sells navigation systems and services to car manufacturers and OEMs. WORK combines

industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. Licensing (Tele Atlas)

delivers the digital maps and dynamic content that power some of the world’s most essential location and navigation solutions. Through a

combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide.

TomTom N.V. was founded in 1991 in Amsterdam and has offices in Europe, North America, Middle East, Africa and Asia Pacific. TomTom is

listed at Euronext Amsterdam in The Netherlands. For more information, go to www.tomtom.co.za

~ The ultimate navigation experience ~

 TomTom the world’s leading provider of navigation solutions and digital maps is ideal for people who are always on

the go and travelling into the unknown. Making use of a world leader in digital mapping, Tele Atlas provides TomTom

with pin point accuracy while taking safety and the most efficient route into account when guiding you to your destination.

This device has become the only truly personalised travel companion you would ever need by offering innovations that make

 life easier, like Latest Map Guarantee, MapShare™, simplicity, TomTom HOME and the Help Me! Menu.

Services, features and updates are readily available to all TomTom users to download onto their devices through

 TomTom’s exclusive software program, TomTom HOME. This unique offering enables you to manage, personalise

your device and download new maps, safety camera positioning, your favourite celebs voices and Point of Interests

 at your fingertips, ensuring you reach your destination in the most fun, safe and relaxed way possible.

 As major roadworks have been taking place on the highways and many other routes across the country – not to

mention the persistent road name changes sweeping the nation, TomTom’s unique MapShare™ offering, solves this problem.

Exclusive to TomTom, MapShare™ allows you to correct any road name, roundabout or speed camera location that may

have changed or been added to our ever increasing road network. Not only do you get to correct Hans Strydom to

Malibongwe or Hendrik Verwoerd to Braam Fischer, but you also get to share these corrections with TomTom’s global

community. With the help of this community, MapShare™ is growing rapidly and by working together, TomTom is able to

offer the most up-to-date maps in the world.

Thanks to the Safety Camera subscription, travelling along Van Reenens Pass to Durban this Easter season will be a breeze,

as the latest fixed safety camera database can be downloaded, giving you the most accurate safety camera alerts while driving. 

TomTom’s key philosophy is to ensure that safety is front of mind when travelling, providing you with safety tips and safety

options leading up to the busy Easter season. These safety features include:

• TomTom’s Help Me! Menu – provides emergency numbers for Automobile Association (AA) Road services, nearest

police stations, doctors, hospitals, car repair services, pharmacies and veterinary services.

• TomTom’s first aid information guide – provides step by step instructions in the event of a car accident,

choking and burns or scolding.

• The TomTom bluetooth capabilities ensure that both hands remain on the steering wheel whilst driving

and the drivers attention is not distracted

• The latest TomTom XXL devices features a 5” screen which decreases distractions whilst driving

 TomTom devices are available from selected retail stores nationwide. For more information about TomTom, their features

and the devices available click here